- Gather a focus group (aka: a night in + a bottle or two of prosecco) and road test your idea on a few honest friends – ask them questions, talk them through it, see if they like it.
- Put up a business page or start a group on Facebook outlining your idea, tag a few people and ask them for feedback. Jo of Humble Hostess did that and it worked a treat for her!
- Write a list of what you wish you knew about your idea. Create a free 10-question online survey with Survey Monkey and email it out to people you know, or post it on Facebook, and ask for replies. You could encourage responses with a prize draw to win a product you can offer, or that’s related to your area of business.
- Set up an Instagram account; follow people who may be interested in your business (they’ll likely follow you right back) to gather a small group to poll – then post teasers, or ask questions about your idea to gather more info and judge how people respond.
How do you road-test your ideas? Let me know and add your suggestions in the comments below!