Are you ready to be in Good Company?
It’s time to reclaim the workplace – on your terms!
Good Company is a Coaching programme for corporate dropouts, creative consultants, and ambitious women ready to turn their talents and expertise into high-value contracts with influential organisations.
Got skills? Let's turn them into a B2B offer you can actually pitch.
In 2 weeks, you'll define a clear, sellable idea for working with organisations and know exactly who to take it to.
Please note *Doors Opening Again May 2026*
– make sure you’re on the Waitlist to hear the latest updates
You left the 9-5 because you were in a bad place…
➡️ Fed-up of being overlooked
➡️ Frustrated with the culture
➡️ Burnt out and in need of a fresh start
So you quit! For a fresh start, a blank slate.
Instead, you went and made a resounding success of your new chapter, totally on your own. Re-trained, started up, networked and marketed yourself. Found clients, built a business from the ground up. The architect of your own success. Congrats! 🥳
So how does it feel when you look back at the world you left behind? The office colleagues, the water cooler moments, the team effort.
Why does it feel… like an opportunity missed, somehow?
✨ It’s because it’s a world you were once part of, and know so much about.
✨ It’s a place you understand and can feel confident about navigating.
✨ It’s somewhere where you would still love to work – but only ever on your own terms.
✨ It’s an industry you know and care about deeply. But you’d not-so-secretly love to change.
The good news is, you can use that knowledge, those years of experience, the contacts you still have lurking on LinkedIn. You can use them to go from corporate drop-out; to landing corporate contracts.
To work with big business on your own terms – creating a change within the company and culture from the inside out (minus the limiting job description, endless Teams meetings and unhelpful supervision sessions)
The good news is….
…you can use that knowledge, those years of experience, the contacts you still have lurking on LinkedIn!
You can use them to go from corporate drop-out; to landing corporate contracts.
To work with big business on your own terms – creating a change within the company and culture from the inside out (minus the limiting job description, endless Teams meetings and unhelpful supervision sessions)
Coaches, Creatives, Experts, Educators, Health Practitioners, Consultants, Trainers, who….
- Are busy, burnt-out or booked up with 1:1 work, and hitting an income plateau
- Are ready to move away from a time-for-money model and sign higher-value B2B contracts consistently, as an additional or core revenue stream
- Are working with clients already and have a pretty good network (either locally or online)
- Are ready to stop being the ad-hoc hired help and instead deliver premium consultancy, training or support packages, that make a longterm impact
This one’s for you.
The aim of the programme is simple:
To add new B2B income streams into your business model by packaging up and creatively pitching what you do now, to help the corporate world you left behind
(or just currently feel super disconnected from!)
Added bonus? Get paid for the OUTCOMES you deliver to clients, NOT the hours you clock up sitting at your desk.
The support of Good Company is all about:
- Helping women in business land high-value contracts, using what they already know
- Leveraging your existing relationships, networks, and industry experience to open new doors (it’s totally fine if you don’t know any HR Managers, I promise!)
- Creating new revenue streams without adding more offers OR more hours
- Demystifying how to pitch, position, and price your brilliance for the corporate world – even if it feels intimidating right now!
Calling all Coaches, Trainers & Experts…
Calling all Coaches, Trainers & Experts…
Your Own Good Company is ready & waiting for you…
Uplevel into corporate contracts
without cold pitching, without suit-and-tie energy, and without selling your soul
Is Good Company for you?
This is for you, if…
- You’re not a newbie in business. You have sold your services before, have clients and know your sector well, BUT are plateauing and want to grow a new, flexible income stream
- You feel exhausted at the idea of posting, blogging and reels – and would prefer to just talk to your clients directly, as the real-life grown-ups they actually are!
- You’ve never felt confident ‘selling’ B2B before (btw: that’s what happens when you’re not confident in your offer! 😒) but you are REALLY ready to get past that!
- You have an existing network. This may include an email list and social channel, or a great business/personal network alone. Either is fine (and they DON’T need to be the Head of HR for a FTSE100, before you panic!)
- You’re very ready to start selling packages of impactful support worth £0000s to clients in corporate, and just wish you knew where to start.
- You are a Coach, Consultant, Therapist, Trainer, Researcher, Workplace Wellbeing Practitioner, Educator… in fact anyone who offers a service that involves delivery 1:1 or in small groups, and/or some kind of bespoke or personalised service.
BUT…this is NOT for you, if
- You know exactly what you offer and don’t want to change it up
- You’re happy with sticking at your current income level and far too busy to spend 60-90mins a week on business development activities
- You’re not willing to stretch your comfort zone or try anything new
- You have zero faith in your business plans working out
- You’d rather stay where you are than seek support, fresh input and ideas
- You want to wait-and-see, rather than ‘get-on-and-do’!
- You’d prefer to sell a £100 power hour 1:1, rather than a £0000+ package of support B2B
Big-budget contracts aren’t off-limits for someone like you
– they’re just off your radar… until now.
The 3 Strategic Steps…
Working together, these are the steps we’ll follow to develop your first (or next) B2B business offering and pitch it to your perfect-fit clients:
Step 1: Package Prototype
We’ll start by exploring what you help your clients with currently, what they *really* need from you and then map out the problem-solving processes you apply to your work that’s unique to you. We’ll look at exactly what transformation you provide for your clients and the key results they get from working with you.
Step 2: Nail Your Niche
This phase is alll about figuring out who your ideal client is, and speaking directly to problems they’re seeking solutions for, that YOU would love to support them with. We dive into an Ideal Client Immersion exercise, positioning you as an expert in your client’s world, and making sure you’re talking their language.
Step 3: Pitch Perfection
This is where we find the right opportunities for you, identify the gatekeepers who can open doors into new ways of working, and hone your approach so you feel comfortable and get creative with how you win new business.
Time to experiment with a new way of working!
The fine print
Programme Duration & Delivery
This hybrid coaching programme is delivered via a combination of online trainings, 1:1 coaching session and group support sessions.
*Doors are curently closed* – make sure you’re on the Waitlist to hear the latest news about Good Company
Your Commitment
Good Company is designed as a highly structured phased programme with super clear milestones. You always know what’s next, each step adds value to your business and there’s no getting ‘lost’ or falling behind.
The training workshops are an opportunity to get creative and to brainstorm ideas there and then. I’ll be inviting you to make decisions and choose from the new strategies you’re learning right there within the trainings themselves. Any doubts or decisions you’re finding difficult will be resolved with my support.
Each step of the programme you’ll work through simple, actionable tasks to implement within your business, that should take 60-mins or less a week.
Rather than adding to your to-do list, the takeaways from each training are designed to get you working smarter, not harder. So you are highly likely to find that the tools and resources shared in the programme help you work more effectively and actually save you time.
Especially when it comes to your marketing, lead generation and client sign-up processes, for example!
Sound good?
Ready to be in Good Company?
Ready to be in Good Company?
“So many wins! I gained 3 new clients working in a way which suits me better, is more enjoyable and harnesses my skills. I’m actually getting paid for work I do off-site, as well as on.
Saying goodbye to clients who no longer serve me, raising my rates to almost double and finding ideal clients!”
“Thank you so much for all your help. I absolutely wouldn’t have got as far as I have without your help, guidance and cheerleading. Having you there when I was going way outside my comfort zone has given me the confidence to enjoy giving anything a go.
You made what was a massively overwhelming dream into a reality. I can’t thank you enough.”
“The most important thing people should know about working with you, is that you’re no-nonsense but utterly supportive with the experience to back yourself up.
“VERY well organised, easy to follow with the workshops and well paced. I could have listened to your advice on social media, selling, clients, finance all day long – absolute incredible invaluable content!
I have an actual business plan that is simple and manageable now. I could not do that before… I honestly didn’t know where to start.”
Land premium B2B contracts
by being more of yourself, not less.
Hey 👋 I’m Lucy, a Business Development Coach & Consultant.
I have helped hundreds of Creatives, Coaches, Consultants, Trainers and Experts (like you!) to up their rates, charge their worth and create sustainable, successful service-led businesses.
I designed the Good Company programme after seeing countless back-of-an envelope calculations leaving clients realising they were seriously undercharging when it came to corporate offers…
And also seeing how much misunderstanding and disconnect exists between the huge pool of freelance talent I know is out there, and the bigger businesses they could be working with.
I’ve spent my career pitching, presenting, relationship building, applying for opportunities and bid writing.
I know what it takes to successfully ask a multi-millionaire for a large donation for a charity. I know what’s required to pitch for (and win) a complicated contract from a local Council. And I know how to package up services to easily sell in training, facilitation and expert support to corporates, creative agencies and CEOs.
It’s my mission to support women in business to access great opportunities, gain the confidence and clarity to pitch themselves clearly and build income streams that don’t rely on either social media scrolling OR sending endless cold emails that get ignored!
Are you in for a new way of working? Then join us.
You’ll be in Good Company, I promise 🤗
Things you should know…
Things you should know…
It’s okay if you DON’T know what your ‘Corporate’ offer could be
That’s kinda the whole point 😜 – that I help you figure that out! It may be you have an inkling, or a few options you’re toying with, or that you have ZERO clue what you want to offer to clients as a packaged up B2B service! All are okay. I’ll be inviting everyone to go back to the drawing board, think creatively and get inspired to approach how you could best support clients differently.
It’s better to start now, BEFORE you have your ducks in a row
Because honestly, after a decade of self-employment – I can tell you there is never a ‘right’ time to work on your business, when all the stars align and you suddenly find many more hours freed up in your day 🫣 There is only Right Now! So if you’re feeling scattered – know this programme can help you get clarity. If you’re feeling busy and overwhelmed – it will help you refine and focus. If you’re feeling unsure and underconfident – it will remind you how ace you are!
Questions & Answers
I'm not sure the time is right for me - should I wait?
Only you know if the timing is right for you to join a programme like this, right now. What I will say, is don’t ever wait for that ‘good stuff’ on your goals list to just drop out of the sky – allow the support of a programme like this and a qualified and experienced Coach like me to help you go out there and get it, instead.
I also can’t promise this programme will run again, in this format, as I love to develop and change things up allllll the time. That’s just how I roll!
I don’t have the time to grow my business – it takes too long and I’m juggling family and life commitments
As long as you can find 60 minutes each week to action your learning – you can do this!
Maybe you could spend that wasted ‘bedtime doom scroll’ time on this progamme, and see where you get to instead 😜
But seriously – please only commit if you are willing to engage and to learn and to take action. I want to help you get where you want to be. But it will take actually Doing The Work, it won’t happen by magic 🪄
It’s an investment for me – how will I know it’ll pay off?
It took me a loooong time to figure out the stuff I’ll be sharing and teaching in this programme. Let me be the shortcut through ALL of that for you; as I’ll share everything I’ve learned on my journey with you when we work together.
It can also often help to consider how many clients you’d need to sign up as a result of our work together, to make this investment a worthwhile one for you. It’s likely that just one new project or client at £1k-3k+ would give you a huge ROI of 200% or more.
Are you prepared to put in the effort to take what you learn in the programme and implement it to see that one new sign-up happen? if you are, then I’m here to support you to do that!
Ask yourself
Do you want to do this alone, or with support?
Do you know deep down that with the right help, your ambitions are achievable?
How much are you actually focusing on the work that moves the needle; grows your business and actually attracts new clients?
If you have the drive and determination, I can help you get where you want to be.
Still not 100%?
Well – you read this far, so I’m guessing you are at least feeling pretty intrigued!
So in that case I’d still HIGHLY recommend we chat further, as I’d love to find you the help you need – book in for a free, no-strings attached 30-minute consultation call by clicking here and we can figure out what the best way forward is for you and your ideas.